Equipment
Professional Your Reformer machines, delivered to your studio.
Franchise
Open your own
UPREFORMER studio
A digitised model for a Pilates reformer studio. You choose the city and grow the business; the system handles the day to day.
The model
Four parts, one system
Everything the studio needs arrives as a working system: from the reformers to the software that runs the day to day. Every part is already proven in our own studios.
The app
Branded software for schedules, reservations and payments that our members already know. They book themselves, at any hour.
Video workouts
Guided workouts in Bulgarian. The same high quality in every studio: a precise methodology, no dependence on an instructor and no risk of a poorly led or poorly structured session.
Automation
Access, reception and member communication all run digitally, with no permanent staff on site.
4
Studios trading
3
Opening next
1000+
Video workouts
24/7
Digital access
Sofia · BanishoraWhy now
The timing works in your favour
01
A fast-growing format
Reformer Pilates is among the most sought-after training formats, and good studios are still scarce.
02
A lighter way to operate
The screen-guided format runs at a meaningfully lower monthly cost than a studio staffed with live instructors.
03
You start on a proven system
You build on an established name and processes that already work, instead of starting from zero and learning from your own mistakes.
What you get
Everything you need to open
Brand, technology and marketing in one package, ready from day one.
Brand & licence
- The right to operate under the UPREFORMER name
- An exclusive Bulgarian-language video library from Your Reformer
- Interior and service standards
Technology
- A mobile app for reservations and payments
- Business management software
- Platform support and updates
Marketing
- Social media campaigns
- A place on the brand website for your location
- An audience already built: 10 000+ followers
The investment
A clear structure, no surprises
A one-time licence and setup fee, a monthly fee per reformer and a video library licence. All numbers, terms and conditions are laid out in the full franchise pack we send after your enquiry.
Initial licence feeone-time
Monthly fee per reformer, reduced for the first 6 monthsmonthly
Your Reformer equipment, delivery includedper unit
Renovation and branding of the premises are arranged by the franchisee to UPREFORMER's standards.
Request the franchise pack
You'll receive all the financial details and we'll get in touch about the options in your city.