News
Studio openings and campaigns at UPREFORMER.
Our studio at 69 Mitropolit Andrey Boulevard, Targovishte opens on 6 November 2026. On 6, 7 and 8 November, classes at the new Targovishte studio are free. All memberships purchased there during these three days are 25% off. Opening-offer memberships can only be used at the Targovishte studio where they were purchased. Bookings are open. Book your class in the Targovishte calendar.
Book at TargovishteOur daytime membership is available from 27 October 2026. 8 visits for €53, valid for 30 days from activation. Only for classes from 10:00 to 16:00 inclusive.
View membershipsUPREFORMER is opening soon in Targovishte! The studio will be at 69 Mitropolit Andrey Boulevard, Targovishte.
View studioOur new studio in Lagera opens on 9 October 2026. Find us at Nido Residence, 14 Kostenets Street, Sofia (entrance from Zhitnitsa Street). A 5-minute walk from Tsar Boris III (Krasno Selo) metro station. Celebrate with us during the first three days: 9, 10 and 11 October. On 9–11 October, classes at the new Lagera studio are free and all memberships there are 25% off. Opening-offer memberships can only be used at the Lagera studio where they were purchased. Bookings are open. Book your class in the Lagera calendar.
Book at LageraFrom 1 October 2026, UPREFORMER Banishora accepts CoolFit cards. Find the studio at Banishora, 109 Strandzha Street, 1233 Sofia.
View the studioOur new studio at the Twin Park complex in Plovdiv opened on 17 September 2026. Classes run from 18 September. On 18–20 September, classes in Plovdiv are free and memberships at all studios are 25% off. Bookings are open from 14 September. Book your class in the booking system.
Book nowFind the studio at Malinova Dolina, 16 Prof. Zhivko Stalev Street, Sofia. Bookings are open. The opening event is on 10.09, and first workouts begin on 11.09. From 11.09 to 13.09, Malinova Dolina workouts are free and memberships at every studio are 25% off.
Book nowThe winners from the four participating studios have been announced. See the list and how to claim your prize.
See the winners